Custom Fishing Baits

Our products were developed in the cool crisp waters of the astounding Wisconsin River, but we have revised them to make versions for everything from bass to musky. In addition to carefully chosen materials, our products are made from the insights gained from many years of fishing experience & a belief in quality & loyalty to our customers, with a love & respect for the fish We "hunt"...who might just be smarter than us most days.

When you buy one of our products, you become part of a select group of anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.

As devoted outdoorsmen & fishing enthusiasts, we work to build communities that support water health, balanced catch-release fishing experiences, and kindle a passion for spreading the joy of fishing.

We are a family who loves to fish.  My Grandfather "Pops" was a colorful character who loved a day on the river.  He taught both my father & I to fish.  In turn, we fell-in-love with fishing.  Some of the greatest moments of our lives have been lived on water, cast by cast.   Now too, my sons have a love of 'all things fishing' especially bass fishing & so, this great love has been, unavoidably, passed on to my boys.  Deep down, I think Pops knew it all along & is very proud of this fishing legacy.  I watched my boys learn to fish from my father, their Opa or "Big Bear' & it makes me smile remembering their time together & imaging new adventures.